Canonical?s Ubuntu Phone OS Aims To Steal Everyone?s Customization-Loving Customers

The odds are stacked against Canonical's late-comer Ubuntu phone OS. But by seducing hardcore mobile users who love to customize, it could could box out Microsoft and pull lucrative customers away from Android and iOS. Tinkerers buy high-end devices, pay for apps, and attract premium advertisers. So if Ubuntu mobile gains traction, it could earn solid revenue and win the mobile bronze medal.

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